Up next in our ‘In the BUFF‘ photographer spotlight series, we caught up with Ford Fairchild, of Nashville based FOCO Creative. Fairchild talks about his business techniques, creative process, and how he went from hobby to profession with Paul C. Buff, Inc.
What sparked your interest in photography?
My mom dabbled around in photography as I was growing up and I spent my days after school making graphics in Photoshop. One day I borrowed my mom’s camera to take some photos of my friend’s band. After the shoot I designed some cover art for their album. I realized then how much I loved music photography and never looked back after that.
What made you choose Paul C. Buff, Inc. for your studio strobe needs?
At first it was all about affordability and the best bang for my buck. These days I’m loving the mobility of the DigiBees. Being able to quickly setup lights is a game changer for my always time sensitive shoots.
Do you have a “Go To” lighting setup?
My go to light setup is very simple: DigiBee DB800 with a 60” Foldable Octabox with a grid. It gives the subject a very soft & even light while letting the background fall off to add some drama.
What’s your creative process leading up to a shoot?
Mood boards and team meetings! After booking a shoot, the first thing my producer and I do is get together over a glass of wine (or three) and brainstorm ideas for the shoot. We always make sure to have a good mix of simple and technical looks and one wild card look that’s completely off the wall from the shoot.
What/who influences you and your work?
My family is definitely my number one influence. My parents are so supportive of my career and everything I do is to make them proud.
Favorite photographer?
Annie Leibovitz. She creates these worlds that seem to blur the lines of real and fantasy all while keeping a journalistic approach.
Do you have a favorite photograph you’ve taken so far in your career?
It changes all the time but right now my favorite photo is one that I took last year of the band Cherub. They love concepts that have an obvious juxtaposition so my partner/producer Christina thought it would be cool to shoot promo images inspired by 50’s cereal ads. Even though their music is quite the opposite of what you might hear in a 50’s cereal commercial, Their over-the-top stiffness and facial expressions made it my current favorite photo.
What is the most rewarding thing to owning your own business?
The most rewarding part is constantly getting to collaborate with artists and other creatives and making a living while doing it.
Photos by Ford Fairchild:
About Ford Fairchild
Ford Fairchild is a Nashville, TN based music photographer. Fairchild, and his business partner/producer, Christina Cooper, make up the dynamic duo of FOCO Creative.
FOLLOW FORD FAIRCHILD: Instagram
FOLLOW FOCO CREATIVE: Instagram | Facebook | Website
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